Award-Winning FastImpact Bra | Adidas Innovation
Rated “Best High Impact Sports Bra” by Women’s Health in 2026
“Give it your all in this sleek Adidas number, which is uber supportive thanks to its innovative design. Unlike most sports bras, which have a clasp at the back, our champ features swan hooks around the chest and adjustable shoulder straps at the front for the perfect fit. It takes a bit of getting used to, but according to our testers, it's worth it. Not only does it keep your boobs locked down, but it’s also comfy to wear and the cool, quick-drying fabric means you can sweat without stress. Combining style with functionality, this nifty bra will keep you supported through everything from HIIT to spin. Just note that sizing runs small around the bust, so size up if unsure.” - Women’s Health
Rated “Best Sports Bra” in the 2022 and 2023 Runner’s World Gear of the Year Awards
“Despite the high level of compression, the smooth, sweat-wicking fabric is sure to keep you feeling cool and comfortable. But it’s the innovative design that helps to make this bra really stand out – instead of a standard hook-eye closure at the back, it has ‘swan hooks’ around the chest and adjustable shoulder straps at the front, so you’re able to scale up the support easily. The sizing runs small (so consider going up one size for maximum comfort), but it’s a seriously impressive piece of kit.” - Runner’s World
The Adidas FastImpact bra, launched as a part of the Adidas Bra Revolution in SS22, is an exploration in controlled support, radical adjustability, and on-the-go weight distribution. The concept was launched out of Adidas Innovation, in partnership with the Adidas Training business unit, to turn the idea of how a sports bra is put together upside down. Leveraging the support of the renowned bra testing lab at the University of Portsmouth, we sought to build the most supportive bra on the market.
Why?
75% of US women surveyed by Adidas face difficulties in finding a high-impact bra that is both supportive and comfortable. The Adidas FastImpact bra introduces the concept of “radical adjustability” and 360° of support. A high-impact sports bra that is both supportive and comfortable, the FastImpact bra is adjustable on the fly, and addresses many of the pain points women have with over-padded, underwired bras.
Concept inspiration
Sketching and ideation
Shoulder adjustability
Concept inspiration
Sketching and ideation
Lay-flat design
What?
Most high-impact sports bras contain underwires, heavy padding, metal fasteners and adjusters. Athletes experience chafing, inconsistent support and hems that gape. The FastImpact bra combines reductive, integrated trims and details with low-profile, soft and supportive materials, resulting in a unique one-piece bra that wraps around the body. Adjusters at the hem and shoulders distribute support evenly around the body, for a radically different bra-wearing experience.
The result of two years of ideation, research and independent testing with the University of Portsmouth, the FastImpact bra is the most supportive bra ever created by Adidas.
Technical and performance benefits
Patent US 2021/0068473 A1 awarded in 2021.