Techfit Endurance Suit | Adidas Innovation

Adidas apparel innovation set out to solve a white space problem: design an exciting product that offers endurance runners a benefit. Beyond being a white space brief, this project presented us with the unique opportunity to do something that has never been done before: to make endurance runners faster through apparel innovation.

The team began by identifying areas on the female body where muscle “sling” systems could improve performance by the reducing the effects of fatigue. Background research around these muscular-skeletal systems and running economy has largely been led by men. We were committed to starting our work with women.