Reebok.Oneseries.SS15
Inspired by surf, skate and lifestyle, Reebok One Series Training is a collection designed for the young, fashionable and fitness-wise consumer. Taking cues from runway fashion and street style, OST pushes the boundaries of what training apparel is, and how it is worn. The SS15 season was inspired by blackwork tattoos, motocross graphics and the continuity of our bold, graphic and asymmetric visual.
SS15 was the first collection I worked on at Reebok, and below are some pieces I feel I had the biggest footprint on. The design team, consisting of myself, a senior designer, and our design director, worked collaboratively on this line, and gave our individual input and design direction on nearly every piece.
Moodboard color
Elite capsule
Within One Series, the elite capsule is a higher-priced range of men's and women's pieces geared toward the tech-minded consumer. Products are built with higher-priced materials like Cordura, and incorporate more technical processes like bonding and laser cutting.
Cotton capsule
The SS15 cotton capsule is a surf-inspired, lifestyle-oriented collection made with performance materials. Pieces are built with super soft jersey, mesh and french terry, and technical details like DWR coating, bonded pockets and seams, and knit/woven fabric mixes.
Graphic capsule
The graphic capsule of One Series is comprised of a variety of pieces, from bras and jackets to innovative board shorts and track pants. Modern silhouettes and techy details are combined with our seasonal bold prints to achieve a unique visual.
